Multi-level marketing or Multi-pain marketing?

There was a talk by the Amway MD on direct selling. Only one word could describe it- fabulous. It’s amazing how the industry interaction committee manages to bring in such speakers time after time. Hats off to you, folks!

The same couldn’t be said about the company. True, the direct-selling company has thrived for the past 46 years- no mean achievement. I believe it has done so because it has played on one unchanged aspect of humans- if there ever was one- greed.

I didn’t have an opportunity to see the Amway presentations that used to happen regularly in Chennai, but from whatever I heard; these people make such tall claims about compensation that you could drive only Merc and nothing else.

Is it that bad for a company to advertise itself to attract IBO- independent business agents? Not at all, and that’s not the aspect that I want to highlight anyway.

What else, then? Have you heard these hardcore investors talk? They somehow come to stock market the third minute of any conversation which will make you crawl for cover. Amway agents are worse. They start their propaganda first up, and won’t let you till they get an answer. They are the most hated people on earth; insurance agents come a distant second.

And how true are their claims? If you are aggressive, you may taste some success, but even if you do, what’s the point of making money on someone’s expense? And no profession unnerves such a lot of people to make a few bucks.

Amway products? My dad tried only one product- Amway car wash (a small bottle costs Rs.400). Dad was happy with the quality. But then Amway takes premium products to an extreme. My dad’s friend bought brand new Amway underwear with some special qualities which costs Rs.250. Without dwelling too much into the qualities, let me just add that his friend thought it was too costly to wear.

The concept is good- train some entrepreneurs who will be not just salespeople, but business partners who will get compensation based on not just their sales, but how many entrepreneurs they bring in. Unfortunately, it’s a perfect recipe for greed, generating multi-pain marketers.